| Unseen Said As a creative in the advertising and design industry, I'm always looki... | DuetsBlog DuetsBlog is our effort to facilitate a more ambidextrous approach and prom... | The Cobracake Humorous commentary on the party photos. Observations of everyday behavior ... |
Do You Have What It Takes To Be A Top Brand Online? by Small Business Mavericks on Nov 20, 2009 in Branding helpfulness online branding relevance trust What’s it take to become a top brand online? According to a survey recently conducted by Forrester Research, trustworthiness, helpful, and relevance are the three attributes that made Google, Yahoo!, and Amazon the top three brands online. This...
To Do: Secure Domain Name for New Product by DuetsBlog on Nov 20, 2009 in Apple Branding Christmas Domain Name Wire Domain Names Due Diligence Fusion Media Internet Marketing Trademarks UDRP iPod iPod Nano ipodnano.com new product launch This reminder is a bit late for new Christmas-season consumer products, but it bears repeating year round, as companies contemplate new products: buy domain names associated with a new product before announcing the new product. This seems...
My Aha Moment by DuetsBlog on Nov 19, 2009 in Branding Television If you've been paying attention to the trademark front, you've probably heard that Oprah and Mutual of Omaha recently settled a small skirmish over the use of "aha moment." The skirmish was apparently ignited by Mutual of Omaha's atte...
Nostalgia Calling by DuetsBlog on Nov 18, 2009 in Branding Fisher Packaging Price Product Trademark nostalgia While browsing through a toy store recently, I noticed what appears to be a trend in branding this holiday season – reintroducing classic or “nostalgic” toys. It is very hard for me to accept that the toys I played...
Supreme Court Declines to Hear Redskins Trademark Case by DuetsBlog on Nov 17, 2009 in Advertising Amanda Blackhorse Articles Branding Disparagement Mateo Romero NFL NFL Franchise Native American Mascots Native American Petitioners Native Americans PTO Petitioners Rebranding Redskins Suzan Harjo Suzan Shown Harjo TTAB Trademarks USPTO Washington Redskins Today, the U.S. Supreme Court declined to hear the requested appeal of Harjo v. Pro-Football, Inc., the nearly two-decade old trademark case seeking cancellation of the U.S. Trademark Registrations owned by the NFL franchise...
Make Some Noise with OrigAudio by Lawyerist - the lawyering survival guide on Nov 17, 2009 in Marketing branding marketing toolkit OrigAudio self-branding Personal marketing and branding can be a boon to your business. Sometime the little things—like using eco-friendly cardboard speakers—can have a big impact on your marketing. OrigAudio speakers are perfect for any attorney who markets the...
Delicious Marks: Candy Bar Cross-Section Trademarks? by DuetsBlog on Nov 16, 2009 in Advertising Articles Branding Candy Candy Bar Cross-Sections Candy Bars Cross-Sections Definition of a Trademark Distinguish Food Functional Functionality Identify Indicate Source Intellectual Property Lasts Forever Look-For Ads Look-for Advertising Marketing Mars Non-Traditional Trademarks Non-Verbal Non-Verbal Brands Product Configurations Science Musuem of Minnesota Sight Slashfood Snickers Thinking Fountain Trademarks Use in Commerce A couple of months ago I saw in a convenience store a large Snickers point-of-sale floor-display depicting a prominent and attention-getting cross-section of a Snickers candy bar. Given Mars' apparent interest in owning and creati...
|
Percent |
Distinct |
