Delicious Marks: Candy Bar Cross-Section Trademarks? by DuetsBlog on Nov 15, 2009 in Advertising Articles Branding Candy Candy Bar Cross-Sections Candy Bars Cross-Sections Definition of a Trademark Distinguish Food Functional Functionality Identify Indicate Source Intellectual Property Lasts Forever Look-For Ads Look-for Advertising Marketing Mars Non-Traditional Trademarks Non-Verbal Non-Verbal Brands Product Configurations Science Musuem of Minnesota Sight Slashfood Snickers Thinking Fountain Trademarks Use in Commerce A couple of months ago I saw in a convenience store a large Snickers point-of-sale floor-display depicting a prominent and attention-getting cross-section of a Snickers candy bar. Given Mars' apparent interest in owning and creati...
An Increasingly Intense Ellipsis? dot, doT, dOT, DOT! by DuetsBlog on Nov 8, 2009 in Advertising Amazon.com Articles Branding Circles Definition of a Trademark Dot Dot Dot Dot Ellipsis Housemarks Increasingly Intense Ellipsis Look-For Ads Look-for Look-for Advertising Marketing Mastercard Non-Traditional Trademarks Non-Verbal Non-Verbal Brands Non-Verbal Communication Non-Verbal Logo Non-Verbal Logos Non-Verbal Messages PayPass Punctuation Secondary Marks Sight Stand Alone Trademark Definition Trademark Distinctiveness Trademarks Unconventional Trademark Assets non-traditional As you may recall, last month, we had some fun trying to solve the mystery of a non-traditional and non-verbal trademark owned by Amazon.com, here. This time the non-traditional and non-verbal mystery mark shown above is described in trademark f...
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