Marketing Automation Update: Manticore VII Released by The WebMarketCentral Blog on Nov 17, 2009 in General Marketing Web Marketing Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-...
Top Marketing Budget Priorities for 2010 by The WebMarketCentral Blog on Nov 2, 2009 in General Marketing Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spe...
A Unique Approach to Integrated Advertising Campaigns: Nabbit by The WebMarketCentral Blog on Oct 20, 2009 in General Marketing In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available.But what sets Nabbit apart, and makes it interesting to both b2...
A Better Way to Launch New Products - Rolling Thunder by The WebMarketCentral Blog on Sep 23, 2009 in General Marketing Web 2.0 Social Tagging According to research by Schneider Associates, only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Why does the following still...
How (and Why) to Do Lead Nurturing Right by The WebMarketCentral Blog on Aug 4, 2009 in General Marketing Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing, a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Unlike most white papers,...
Best of 2008: Strategy and Branding, Part 2 by The WebMarketCentral Blog on Jul 20, 2009 in General Marketing Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts...find all of that and more here in this final co...
Best of 2008: Strategy and Branding, Part 1 by The WebMarketCentral Blog on Jun 3, 2009 in General Marketing What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales peopl...
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