Bass Tackle Depot News Letter Delta Edition by Rich's Bassin' Blog on Mar 15, 2010 in Product Reviews Sponsors BASS Tour Announcements John Crews Cranks and Flips to Win Elite Series Duel in the Delta Bassmaster Elite Series John Crews from Salem, VA rode two areas of the South Delta...
Tiger's Personal Brand of Apology? by DuetsBlog on Feb 20, 2010 in Accenture Articles Brand Promise Brand Strategist Brand Tiger Branding Branding Strategies CEO ESPN Laura Ries Left Brainers Marketing No-Brainer Personal Brand Personal Branding Personal Brands Right Brainers Sponsors Sponsorship Tiger Tiger Woods War in the Boardroom Putting aside the questions of whether Tiger Woods needed to or should have made a public apology, the timing of it, and even the content of it, now that Brand Tiger made the decision to do so and did so last Friday, I'm interested mor...
Spring Fever Sale at BassTackleDepot.com by Rich's Bassin' Blog on Feb 8, 2010 in Sponsors Announcements Depending on where you live, it may not feel like spring right now, but the Bassmaters Classic is just around the corner and that means the fishing season is about to kick off. So to celebrate this, Bass Tackle Depot is having a 20% off store w...
IMA Emailer - January 20010 by Rich's Bassin' Blog on Jan 29, 2010 in Tips and Techniques Product Reviews Sponsors Welcome to the IMA Emailer -- January 2010 Issue The IMA EMAILER brings you news from IMA pro staff members across the USA and worldwide. Find all your Ima baits at BassTackleDepot.com Thanksgiving, Christmas and New Years are now firmly in the...
Accenture's New Ad Campaign: Elephants, Frogs, & Tiger, Oh My! by DuetsBlog on Jan 24, 2010 in Accenture Advertising Aflac Agreements Animal Articles Brand Protection Strategies Branding Contracts Daniel Snyder Endorsements GEICO Goodwill Immediate Injunctive Relief Irreparable Damage Irreparable Harm KPMG Marketing Phil Mickelson Sponsors Sponsorship Tiger Tiger Woods Twitter Washington Redskins crisis communications crisis management Earlier this month, I noted Accenture's words in publicly ending its relationship with Tiger Woods, having announced around December 13, 2009, that it would "immediately transition" to a new ad campaign, and then compared tho...
Sensory Overload by DuetsBlog on Jan 13, 2010 in Advertising Chicago Bears Hockey Mall of America Metrodome Minnesota Vikings Nascar New York Giants Sponsors Sponsorship Time Square Uniforms As an attorney, one of my most oft-committed sins against the art of persuasion is forgetting that brevity is key. Get in, deliver your message, and get out. In contrast, concise delivery of a message is something that good branding and advertising g...
Mid-December Bass Fishing Potpourri by Rich's Bassin' Blog on Dec 15, 2009 in Product Reviews Gifts for Bass Fishing Rubes Sponsors I realized I am running out of time to put together a big long list of posts for Gift Ideas for the Bass Fishing Maniacs out there like I have in the past. I hope to get out and do some smallmouth fishing this Friday if weather cooperates. ...
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