Delicious Marks: Candy Bar Cross-Section Trademarks? by DuetsBlog on Nov 15, 2009 in Advertising Articles Branding Candy Candy Bar Cross-Sections Candy Bars Cross-Sections Definition of a Trademark Distinguish Food Functional Functionality Identify Indicate Source Intellectual Property Lasts Forever Look-For Ads Look-for Advertising Marketing Mars Non-Traditional Trademarks Non-Verbal Non-Verbal Brands Product Configurations Science Musuem of Minnesota Sight Slashfood Snickers Thinking Fountain Trademarks Use in Commerce A couple of months ago I saw in a convenience store a large Snickers point-of-sale floor-display depicting a prominent and attention-getting cross-section of a Snickers candy bar. Given Mars' apparent interest in owning and creati...
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