Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn? by The WebMarketCentral Blog on Nov 11, 2009 in Web 2.0 Social Tagging I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening.Various posts were promoted on T...
Best of 2009 (So Far): Social Media Marketing, Part 2 by The WebMarketCentral Blog on Nov 5, 2009 in Web 2.0 Social Tagging Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value...
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1 by The WebMarketCentral Blog on Oct 26, 2009 in Web 2.0 Social Tagging Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.Wa...
3 Reasons it's Tough to Measure the ROI of Social Media by The WebMarketCentral Blog on Oct 22, 2009 in Web 2.0 Social Tagging Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI.While it's not necessa...
How to Use Social Media to Leverage the Power of Google by The WebMarketCentral Blog on Oct 12, 2009 in Web 2.0 Social Tagging Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer.While Google and social media are two separate entities, they are closely intertwined. Google ranks its results based on several hundred quality signals. Thes...
Best of 2009 (So Far): Social Media Marketing, Part 1 by The WebMarketCentral Blog on Oct 1, 2009 in Web 2.0 Social Tagging Welcome to the first best-of-2009 (so far) compilation. This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "so...
A Better Way to Launch New Products - Rolling Thunder by The WebMarketCentral Blog on Sep 23, 2009 in General Marketing Web 2.0 Social Tagging According to research by Schneider Associates, only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Why does the following still...
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