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Marketing Automation Update: Manticore VII Released by The WebMarketCentral Blog on Nov 17, 2009 in General Marketing Web Marketing Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-...
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2 by The WebMarketCentral Blog on Nov 10, 2009 in Web Marketing How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score...
Best of 2009 (So Far): AdWords Tips and Tactics, Part 1 by The WebMarketCentral Blog on Oct 7, 2009 in Web Marketing What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns...
Marketing Automation: Bringing a Gun to a Knife Fight by The WebMarketCentral Blog on Sep 29, 2009 in Web Marketing One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities...
Social Media, Email and Search: The "Elite Trio" of Online Marketing? by The WebMarketCentral Blog on Sep 2, 2009 in Web 2.0 Social Tagging Web Marketing MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. While it's hard to disagree with the 97% o...
SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean by The WebMarketCentral Blog on Sep 1, 2009 in Web Marketing Google's content network can be a valuable addition to any AdWords search marketing program. It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-s...
Social Media + Email Marketing: One Company Doing It Right by The WebMarketCentral Blog on Aug 13, 2009 in Web 2.0 Social Tagging Web Marketing Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Email in many cases is taking budget dollars away from...
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