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How Trade Publications Can Capitalize on Content Marketing and Social Media by The WebMarketCentral Blog on Nov 18, 2009 in Media Last week I asked the question: will content marketing kill trade publications? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels, bypassing the trade media. Ted Bahr,...
Marketing Automation Update: Manticore VII Released by The WebMarketCentral Blog on Nov 17, 2009 in General Marketing Web Marketing Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-...
Best of 2009 (So Far): SEO Guidance, Part 2 by The WebMarketCentral Blog on Nov 16, 2009 in SEO Practice What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how...
Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn? by The WebMarketCentral Blog on Nov 11, 2009 in Web 2.0 Social Tagging I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening.Various posts were promoted on T...
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2 by The WebMarketCentral Blog on Nov 10, 2009 in Web Marketing How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score...
Will Content Marketing Kill Trade Publications? by The WebMarketCentral Blog on Nov 9, 2009 in Media Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog, pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow...
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